By Jodianne Beckford
One year ago, in June of 2016 easy. launched. It was such a beautiful celebration, I was surrounded by family and friends and many complete strangers who took an interest in this new Toronto based organic menstrual product subscription service. Post launch, the site was up and running and subscribers were building by the day.
I knew as our one year anniversary approached that I similarly wanted to gather together, in a light filled space and spend time celebrating. There is a lot to celebrate. We have been embraced, not just by the Toronto community but across Canada and North America as whole. Through deciding to bite the bullet and move toward something that really lights me up, I have had the privilege of meeting so many people who are similarly lit up by the things they do.
If you told me a year ago that I would get to work with brands like Peace Collective
, Greenhouse Juice Co.
, Mary Young
, or speak at venues like Colette
or Smoke and Ash -
I would have thought you were pulling my arm. I called our one year anniversary event Reclaim for two reasons. One, because $5 from each ticket sold will go toward Reclaim Your Voice
, an amazing organization that creates safe spaces for survivors of abuse to share their stories. And two, because I really feel like launching this business has helped me reclaim who I am as an individual.
I've always heard, when you're feeling lost, look to those things that brought you joy as a child. Similarly, do what you would do even if you weren't getting paid for it and find a way to make it your career. Heeding both pieces of advice led me toward a journey of connecting with people that inspire me, talking A LOT, writing and finding ways to give back. The fact that I can now make a living (almost haha) doing these things is beyond me.
I truly have a job now that I enjoy. When people used to say that they enjoyed their job I used to think they were hiding something or crazy. I understand now what it feels like to do work that feels in alignment with who you are and I am so grateful for all of those who have supported and continue to support me along this path. Start-up life is challenging and unpredictable but it's a great way to learn, a crash course in resiliency and a beautiful adventure.
Thank you for everything this year!